Bench test · AI SEO
SEMrush Copilot vs Frase
Same rack, same rubric, four independent agents. Here's how they measure up — and which we'd pick.
| SEMrush Copilot | Frase | |
|---|---|---|
| consensus | score7.4/10 | score7.6/10 |
| agents won | 1 / 4 | 2 / 4 ▲ |
| from | — | $45/mo ▲ |
| free tier | no | no |
| category | AI SEO | AI SEO |
Agent panel — head to head
| Anthropic | 7.2 | 7.2 |
| OpenAI | 6.8 | 7.1 ▲ |
| Gemini | 8.7 ▲ | 8.6 |
| Grok | 6.8 | 7.3 ▲ |
SEMrush Copilot
- ✓Seamlessly integrated with Semrush SEO tools and data
- ✓Reduces content creation time with AI assistance
- ✓Ensures SEO best practices during writing
- —Requires Semrush subscription, adding to costs
- —May produce generic content requiring significant editing
- —Limited to Semrush ecosystem integration
AI-powered content generation and writing assistanceSEO recommendations integrated with Semrush dataReal-time content optimization suggestionsKeyword integration and readability analysisContent briefing creationCompetitor insight incorporation
Frase
- ✓Best-in-class briefs
- ✓High recurring payout
- ✓SERP data
- —Add-on for unlimited AI
- —Learning curve
SERP analysisContent briefsOptimization scoringAI writer
Pricing on their site
Try SEMrush Copilot ▸$45/mo
Try Frase ▸Verdict
Frase takes it — 7.6 to 7.4 (a photo finish).
The panel gave Frase the edge on 2 of 4 agents. It's close enough that SEMrush Copilot is a fair pick if it fits your workflow better.