Bench test · AI SEO
Google Keyword Planner vs Frase
Same rack, same rubric, four independent agents. Here's how they measure up — and which we'd pick.
| Google Keyword Planner | Frase | |
|---|---|---|
| consensus | score7.4/10 | score7.6/10 |
| agents won | 2 / 4 | 2 / 4 |
| from | Free | $45/mo ▲ |
| free tier | yes ▲ | no |
| category | AI SEO | AI SEO |
Agent panel — head to head
| Anthropic | 7.6 ▲ | 7.2 |
| OpenAI | 7.8 ▲ | 7.1 |
| Gemini | 8.5 | 8.6 ▲ |
| Grok | 5.5 | 7.3 ▲ |
Google Keyword Planner
- ✓Free to use with Google account
- ✓Data directly from Google search
- ✓Integrates with Google Ads campaigns
- —Requires active Google Ads account for full access
- —Data shows ranges rather than exact numbers
- —Limited historical trend depth
Keyword discovery and suggestionMonthly search volume dataCompetition level estimatesBid price suggestionsSearch trend analysisKeyword grouping capabilities
Frase
- ✓Best-in-class briefs
- ✓High recurring payout
- ✓SERP data
- —Add-on for unlimited AI
- —Learning curve
SERP analysisContent briefsOptimization scoringAI writer
Free · free tier
Try Google Keyword Planner ▸$45/mo
Try Frase ▸Verdict
Frase takes it — 7.6 to 7.4 (a photo finish).
The panel gave Frase the edge on 2 of 4 agents. That said, Google Keyword Planner has a free tier if budget is the deciding factor.