Hotjar

Analytics platform for understanding how users interact with websites.

score7.5/10

Hotjar scores 7.5/10 from our four-agent test panel and ranks #26 of 64 AI Data & Analytics tools. Free tier; paid from $39/mo. Facts last verified October 7, 2026.

Hotjar is an analytics platform that provides visual insights into how users interact with websites through heatmaps, session recordings, and feedback tools. It helps businesses understand user behavior, identify usability issues, and optimize conversion rates.

from: $39/mo
free tier: yes
status: verified
category: AI Data & Analytics

Free tier available; paid plans start at $39/mo (Basic), with Pro and Business tiers · Pricing from public info; confirm on Hotjar's site.

Agent panel — independent scores

Anthropic

7.6

Hotjar is a widely-adopted, mature platform with strong session recording and heatmap capabilities that has maintained market relevance, though it faces competition from newer tools and lacks cutting-edge AI-driven insights compared to emerging alternatives.

OpenAI

7.9

Hotjar is a well-known, widely used UX analytics tool with strong heatmaps, session recordings, and feedback features, but it’s more of a solid mainstream choice than a category leader and lacks the depth of more advanced product analytics platforms.

Gemini

9.1

Hotjar is a definitive leader in the qualitative analytics space, widely adopted for its robust heatmaps, session recordings, and feedback tools, continually evolving to provide critical user behavior insights.

Grok

5.2

Hotjar remains a solid, widely adopted UX analytics platform but is not an AI data tool, with any AI features appearing bolted-on rather than core, placing it in the lower half for the ai-data category.

Score history — agent perception over time