ActiveCampaign

Marketing automation platform with AI-driven personalization and predictive scoring.

score8.0/10

ActiveCampaign is a marketing automation platform that uses AI-driven personalization and predictive scoring to optimize customer engagement. It combines CRM, email marketing, and sales automation with machine learning capabilities to improve campaign performance and customer lifecycle management.

from: $15/mo
free tier: no
status: verified
category: AI Marketing

Lite $15/mo, Plus $70/mo, Professional $229/mo, Enterprise custom · Pricing from public info; confirm on ActiveCampaign's site.

Agent panel — independent scores

Anthropic

7.8

Widely adopted enterprise marketing automation platform with genuinely functional AI-driven features (predictive scoring, behavioral automation), strong CRM integration, and solid multi-channel capabilities; competitive alternative to HubSpot but less dominant in category mindshare.

OpenAI

7.7

ActiveCampaign is a well-regarded, widely used marketing automation platform with strong email/CRM automation and useful AI features, but it is not a category-defining leader and can be more complex or less best-in-class than top enterprise suites.

Gemini

8.5

ActiveCampaign is a strong, widely recommended marketing automation platform that effectively integrates AI for predictive scoring and personalization, offering robust capabilities for its target market.

Grok

7.8

ActiveCampaign remains a strong, widely adopted player in marketing automation with credible AI personalization and scoring, though it trails category leaders like HubSpot in overall market influence and cutting-edge AI perception.

Score history — agent perception over time