Bench test · AI SEO
Semrush vs BrightEdge
Same rack, same rubric, four independent agents. Here's how they measure up — and which we'd pick.
| Semrush | BrightEdge | |
|---|---|---|
| consensus | score8.8/10 | score8.5/10 |
| agents won | 2 / 4 ▲ | 0 / 4 |
| from | $139/mo ▲ | Custom |
| free tier | yes ▲ | no |
| category | AI SEO | AI SEO |
Agent panel — head to head
| Anthropic | 8.2 | 8.2 |
| OpenAI | 8.5 | 8.5 |
| Gemini | 9.5 ▲ | 9.2 |
| Grok | 9.0 ▲ | 8.0 |
Semrush
- ✓Huge dataset
- ✓$200 bounty
- ✓120-day cookie
- —Flat bounty (no recurring)
- —Expensive
- —Overkill for small sites
Keyword researchBacklinksSite auditRank trackingAds
BrightEdge
- ✓Robust for large enterprises with complex sites
- ✓AI-driven insights save manual analysis time
- —High pricing tier limits small business access
- —Steep learning curve for platform navigation
AI-powered SEO recommendationsTechnical website auditsContent performance analyticsCompetitive intelligence trackingEnterprise-scale reportingSite audit automation
$139/mo · free tier
Try Semrush ▸Custom · no free tier
Try BrightEdge ▸Verdict
Semrush takes it — 8.8 to 8.5 (a photo finish).
The panel gave Semrush the edge on 2 of 4 agents. It's close enough that BrightEdge is a fair pick if it fits your workflow better.